The Lumia 535 is the first Windows Phone from Microsoft and with the Microsoft branding. It was announced on November 11, 2014. The budget-friendly smartphone features a 5-inch display, 5 MP front and rear cameras, 1 GB of RAM and more.

Here are some highlighted specs of the Lumia 535:

  • 5-inch IPS LCD (960 x 540)
  • 1.2 GHz quad-core processor Qualcomm Snapdragon 200
  • 1 GB RAM
  • 8 GB storage
  • MicroSD card support (Up to 128 GB)
  • 1905 mAh battery
  • 5 MP rear camera
  • 5 MP front-facing camera

The Lumia 535 omits 4G/LTE connectivity and instead is a 3G device. It comes in two variants: a single-SIM and dual-SIM models.

The Lumia 535 borrows some strengths from the Lumia 635 and Lumia 735. It does actually excel against those two phones in some areas. For example, the Lumia 535 has more ram (1 GB vs. 512 MB), larger display (5-inches vs. 4.5-inches), rear camera flash, front-facing camera and an ambient light sensor.

The Lumia 535 is also about $25 cheaper than the Lumia 635, so the line between the two is now blurring.

You won't find the Lumia 535 everywhere at launch since Microsoft is instead going for limited availability. Sales for the Lumia 535 start sometime in November for China, Hong Kong, and Bangladesh.

For around $135 USD (110 EUR before taxes and subsidies), the Lumia 535 seemingly hits on all the important factors that go into an affordable, entry-level Windows Phone.